SmartPak Announces Top Ten Horse Names for 2012: “Jack” Supplants “Buddy” as America’s Favorite Horse Name

December 3rd, 2012 2:21 PM | No Comments

press release

PLYMOUTH, MA—November 29, 2012—SmartPak, the country’s largest equestrian online and catalog retailer, is able to provide unrivaled customer service because it treats every horse like a member of its family. Having served over 63 million supplements this year, SmartPak is on a first-name basis with every one of the tens of thousands of horses using SmartPaks and each year it enjoys compiling a list of America’s favorite horse names.

Continuing a tradition started in 2001, SmartPak draws the Top 10 List from the horses that receive their supplements in SmartPaks each day. Custom packed to meet the needs of each individual horse, every daily dose SmartPak is labeled with that horse’s name – not only making feeding mistakes virtually impossible, but also giving SmartPak unique insight into naming trends among well-cared for horses.

The top two names on last year’s list flip flopped this year with “Jack” replacing “Buddy” as the number one most popular. “Bella” moved up from number six to number three, dropping “Max” from three to four.

Two names not included in last year’s Top 10 moved on to the List this year as “Charlie” and “Annie” knocked “Blue” and “Teddy” off the list. “Rocky” and “Cody” remain perennial favorites with each making its eighth appearance on the list since 2001, the first year that supplements became available in daily dose SmartPaks.

SmartPak’s Top Ten Most Popular Horse Names for 2012 are:
1. Jack                                                                                                  6. Charlie
2. Buddy                                                                                              7. Chance
3. Bella                                                                                                 8. Cody
4. Max                                                                                                  9. Annie
5. Rocky                                                                                               10. Beau

“We custom pack every SmartPak with your horse’s name printed on top,” said Colby C. Balazs, SmartPak Vice President, Marketing. “We do this because we’re riders too and we want to help make sure your horse gets fed right every time. We also love thinking about the horses whose names are on each SmartPak. What are their favorite things? Do they love peppermints, trail rides, galloping cross-country, hunter derbies, reining spins or doing a piaffe down the centerline? Your horse is a member of our family and we want to help you take the best possible care of him or her – that is what inspires everything we do.”

Tightly sealed to protect 100% potency, SmartPaks ensure that your horse always has the freshest supplements available. Best of all, they are delivered free automatically every month, so you never have to worry about running out.

“If your horse isn’t on our list, all you have to do is start him on SmartPaks today,” added Balazs. “SmartSupplements in SmartPaks are guaranteed to work, so why not give SmartPaks a try? It’s a great feeling to know that your horse is getting the exact right dosage of what’s best for him every day, and it’ll be fun to see if your horse’s name makes it onto our list!”

To start ordering SmartPaks for your horse (and join the 2013 list of horse names), simply go to or call 1-888-752-5171 today. To check out the full list of this year’s Top 100 most popular horse names, please visit

About SmartPak
From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness. With the success of this simple and convenient feeding system, SmartPak has continued to expand its offering of quality products, including its own line of more than 60 supplement formulas called SmartSupplements, and a wide variety of tack, equipment, and supplies. The company has grown rapidly each year and is now the largest retailer of equestrian products in the United States. SmartPak’s success has been powered by a passion for delivering an unbeatable customer experience, and the company has been recognized with a Bizrate Circle of Excellence Platinum award as well as an “Excellent” rating from STELLAService. An eight-time Inc. 500/5000 honoree, SmartPak is the only equine company ever named to the Inc. 500 list.

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