Show Horse Today

Show Horse Today magazine is our beloved and AWARD WINNING digital publication.  Each issue has hundreds of thousands of pages viewed every month.  Not only is it something to be read, it is something our readers interact with, whether clicking and watching video right on the page, flipping through photo galleries, or clicking links directly to more online content like pedigree data.  Using the very latest digital magazine technology, each issue is optimized for reading on your phone, tablet or computer. 

By The Numbers

  • Each issue is emailed directly to 60,000+ readers, including judges, trainers, breeders, stallion owners and other equine enthusiasts and professionals
  • Over 75 other websites refer readers to each issue
  • Each issue is distributed to the and Show Horse Today Facebook Pages, with over 690,000 Fans
  • 300,000 – 600,000+ pages viewed with each issue
  • Over 555 hours in reading time is spent reading each issue
  • Each issue is read by people from all 50 US states, seven Canadian provinces, and 22 other countries


In June 2013, we received the 2012 American Horse Publications First Place Award in the Equine-related Digital Edition category for our “visual design, innovation, functionality, interactivity…inviting page layouts, beautiful image quality and videos.” 


Cover-ipad July 2019Since we launched Show Horse Today magazine in February 2012, the feedback has been terrific and the reviews have been outstanding.  Here are what just a few of our thousands of readers have had to say:

“I really enjoy the magazine on line. Easy to read and beautifully done.” – Nancy

“Keep them coming, I look forward to each issue.”  – Debra

“I just want to say that I LOVE’s magazine with the imbedded videos on the ad pages.. WONDERFUL!!!”  – Candee

“Love your magazine!!!” – Barbara

 ”I love your mag, especially the videos…and the training tips are great also. Of course I love the pictures and seeing what they are wearing and using in the show pen.”  – Deborah


Show Horse Today 2019 Editorial Calendar

(click any published issue below to read it now)

January  Stallion Issue

February  Color Breed Issue

March  Hunt Seat Issue

April  Fashion Issue

May  Western Training Issue

June Futurity Issue

July Oh Canada/Youth World

August – Readers’ Choice

September  Fall Shows

October  Special Congress Issue

November World Show

December  Holiday Greetings


Interested in Advertising in Show Horse Today?

If you are interested in advertising in our digital magazine, please email us or give us a call at 403 – 862-5535.  We’d be happy to email our Show Horse Today 2019 Media Kit to you!