Show Horse Today
“Like” Show Horse Today, Win an iPad
Ad copy and payment deadline for our April 2012 issue is March 20th.
Show Horse Today is a new digital, multi-breed horse publication brought to you by the team at PleasureHorse.com. The magazine is designed to bring the show horse community an informative publication and marketing platform that gets results while also contributing to regional and state clubs and shows and non-profit organizations that are so vital to our horse industry. Our 2012 distribution will include six regular and a few special editions. Our February/March 2012 issue, which focuses on the outlook for 2012 and current breeding season, was released on February 15 and is be available for viewing or download at PleasureHorse.com (click the cover to the left to go to it!), Facebook.com/PleasureHorse.com, Facebook.com/ShowHorseToday and other outlets. It is optimized for viewing and downloading to your computer, iPad, iPhone or Android device.
Why Show Horse Today?
We live in a portable and mobile world where we now demand access to just about anything from anywhere. Whether we own and stand stallions, breed and sell horses, make and sell horse show clothing, or provide another product or service, we all need to make marketing investments that give us value and a return. Today, that includes taking your message to your potential customers, wherever they are. Show Horse Today allows us to address both of these needs as we continue to build out our service offering to help you and your business succeed.
Show Horse Today also allows us to take the next step with two of our most important goals: getting more active in helping and promoting regional and local clubs and events, and stepping up our contribution to the community by helping non-profits that make a difference in the horse industry.
Here are five top reasons to get involved in Show Horse Today:
- Ads that come to life with results that are tracked- We’re committed to going beyond a nicely designed ad to providing ways for advertisers to get results. Whether it’s providing ads that come to life with embedded video, audio and/or Flash animation right in the ad to engage readers (the video will play when viewed on multiple devices), or making it easy for your prospective customers to take action before they even turn the page, we bring you a marketing tool that prompts action and drives business to you. Our platform will then provide you with the analytics you need (number of visits, page views, number of link clicks, time spent on your page(s), number of zoom clicks and time spent in zoom) to evaluate the return on your advertising spend and give you the data to make the best possible decisions with your marketing budget.
Click on the image to see the live ad in Show Horse Today
- Regional and state clubs and shows are vital – We’re committed to contributing to the ever-important regional and local horse show industry, and this publication allows us to do that by providing a platform for state and regional clubs to promote their shows and events, as well as a cost-effective option for those participating in regional and local shows and state and regional associations to get showcased in a national magazine. These associations will be able to promote and share important information in each edition, free of charge, and participants, exhibitors and service providers will be able to advertise in these Regional sections of Show Horse Today at reduced rates. A simple explanation of how this works can be found here: Easy as 1-2-3
- Showcasing classifieds – Selling horses, clothing, tack, and other items is such an important part of the economy of our industry. Providing a cost-effective tool to increase exposure for your horse or item for sale by bringing your listing to prospective buyers will help you get it sold. We’re excited to “bring Classifieds to life” by showcasing them in Show Horse Today, where sellers will now have the option to list either full page or half-page listings in the Classifieds section of each issue. Examples of this can be found here: Show me horses for sale in Show Horse Today
- Helping those who help others – Most of us have a charity that is near and dear to us, and it’s often a challenge to decide how to provide the right kind of exposure. As part of our ongoing efforts to give back by making our own charitable contributions, hosting the annual Audrey Grace Auction, and volunteering, we will also be providing the opportunity for a select number of non-profit organizations to advertise in Show Horse Today at no charge. Eligible charities will be nominated by advertisers (of current or most recent issue) and will include those that contribute in some way to our industry and/or the animals or people in it. An example of this can be found here: Show me a non-profit ad in Show Horse Today
- Your ad on any device…we take it to your customer – Marketing is much different today that it was even a few years ago. Social media and smartphones and tablets have changed the landscape. We want to provide a marketing vehicle for you that would ensure your ad is optimized for viewing with any device and will work seamlessly with social media. Show Horse Today is available for viewing or download at PleasureHorse.com (click the cover to the left to go to it!), Facebook.com/PleasureHorse.com, Facebook.com/ShowHorseToday and other outlets, and video embedded into your ad will play on all devices mentioned here. Of course, your prospective customers will also be able to have each issue sent right to their inbox for viewing or downloading to any device, along with direct access at all the same outlets at no charge.
Each issue includes everything listed above, as well as featured articles, surveys and other content that applies to today’s show horse. As we do with all of our services, we ask for your thoughts and suggestions for making this a more valuable tool for you and others. We are flexible and easy to work with, and that approach means we’ll be enhancing Show Horse Today along the way, based on your feedback!
What does it cost to receive and read Show Horse Today?
There is no cost to view/read Show Horse Today. Current and past digital editions will also be available at no charge as well.
What are your prices for advertising in Show Horse Today?
