Professional Auctions’ Mid Winter Online Auction Results
January 31, 2012, Berryville, Virginia – Professional Auction Services, Inc. concluded its first Online Auction on January 26, 2012. The bidding on horses closed over three evening sessions.
The auction generated interest from around the country. The auction attracted 360 registered bidders. Sixty-Three horses were sold to buyers from 19 states and Canada, from California to Florida. Consignors were from 25 states ranging from Washington to Arizona to Florida to Maine.
The Mid Winter Online auction performed better than a number of live auctions held around the Country last year.
Horses that did not sell during the auction are available in a Second Chance offering on professionalauction.com. Sellers have provided a price that they will accept and buyers will be able to click on the “Make an Offer” button and submit an offer for that horse. The Second Chance is available through February 17.
“The results of our first online only auction exceeded our expectations. The response was great,” said Tim Jennings, Director of Marketing for Professional Auction Services, Inc. “We believe that the online auctions are a viable marketing option for the horse industry.”
Online auctions can become one of the most cost effective accelerated marketing tools available to the horse industry. Sellers can prepare and sell from home and offer their horses to a worldwide market. Buyers will have the opportunity to shop for horses from their computer or smart phone.
Sellers at PAS online auctions are required to provide more information than any other online site where horses are offered for sale. Buyers can arrange to visit sellers and examine horses in person arrange for pre-purchase veterinary examinations.
“We learned a lot from the first auction,” said Jennings. “Quality photos and videos are crucial.” The firm provides articles on taking good photographs and videos of horses. Digital Horse Services will edit video footage for online auction entries for $59 per video.
Entries for the next online auction from Professional Auction Services open February 10th and the entry deadline is March 9th. Bidding will open on March 23 and will close from March 27 to the March 30.
Professional Auction Services, Inc. has handled sale transactions for more than 50,000 horses in over 325 horse auctions. PAS, Inc. has teamed up with EDJE Auctions, a leader in the field of online livestock auctions, to create a marketplace with the latest in online auction technology and support. For more information contact Professional Auction Services, Inc. at 800-240-7900 or visit professionalauction.com.
Facts about the Online Auction
- High Selling Horse – $13,500 – Absolutely In Style, a 2008 AQHA mare by Absolute Investment and AQHA Point earner, purchased by Bridgett Morrison from Jason Ducharme, Agent.
- Huntin The Real Deal – $10,100 – 2007 AQHA gelding by Huntin For Chocolate, purchased by Karen Ellison from Jason Ducharme.
- Pass The Award – $7,500 – a 2000 AQHA Gelding by Zippo Award, purchased by Shelly Morita, from Steve Heckaman, Agent.
- Bailey Farm, LLC, home of One Hot Krymsun, sold 6 of 8 consignments.
- Buck Daniel Ranch sold 17 of their 20 consignments.
- 64 horses were sold. Day 1 – Average $2,878.33