Equine identification technology demonstrated at APHA World Championship Show

September 20th, 2011 4:31 PM | No Comments

Ability to identify horses more accurately than traditional methods with less stress

The American Paint Horse Association (APHA) is working closely with Global Animal Management to introduce the newest technology in equine identification to attendees of the APHA World Championship Show in Fort Worth, Texas, on November 2-12. Global Animal Management will demonstrate the eyeD™ identification technology at two events during the APHA World Championship Show prior to its official launch.

“eyeD” will serve as the sponsor of the day on November 5 and the presenting sponsor of the World Show clinician, Richard Winters (2009 Road To The Horse Champion), on November 10 and 11. World Show participants can register their horses to be among the first horse owners to use this system for horse identification and recovery. Demonstrations will be held during the clinic on November 11 and during the Breeders’ Trust Select Sale on November 5. eyeD will have a booth in the John Justin concourse throughout the World Show to provide information about this innovative product.

The eyeD system uses the unique features of the animal’s iris to establish an identification code which is then electronically stored along with photos as part of pedigree registrations. The eyePrint is taken of each of the horse’s eyes using a special camera. It is more accurate than a fingerprint and more secure than paper. This method of identification is safer and less stressful on horses than most methods currently available.

Global Animal Management is a wholly-owned subsidiary of Merck and Co, Inc. For more information on eyeD equine identification technology, visit www.eyeD.com.

About Merck Animal Health

Today’s Merck is a global healthcare leader working to help the world be well. Merck Animal health, known as MSD Animal Health outside the United States and Canada, is the global animal health business unit of Merck. Merck Animal Health offers veterinarians, farmers, pet owners and governments one of the widest range of veterinary pharmaceuticals, vaccines and health management solutions and services. Merck Animal Health is dedicated to preserving and improving the health, well-being and performance of animals. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. Merck Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit www.merck-animal-health.com.

More about APHA

The American Paint Horse Association (APHA), founded in 1962 and headquartered in Fort Worth, Texas, is the international breed registry for the American Paint Horse. In fulfillment of its mission to collect, record and preserve pedigrees of the breed, APHA recognizes and supports 111 regional and international clubs, produces championship shows, sponsors trail rides and creates and maintains programs that increase the value of American Paint Horses and enriches members’ experiences with their horses.

APHA has registered more than a million horses in 59 nations and territories since it was founded, and now serves approximately 64,000 active members around the world.

Leave a Reply