JANUARY 22, 2015 – American Horse Publications (AHP) launches its third Equine Industry Survey to gauge participation trends and management practices in the U.S. equine industry, identify critical issues facing the equine industry as perceived by those who own or manage horses, and better understand issues pertaining to horse health.
In 2009, AHP conducted an online nationwide survey made possible by the sponsorship of Intervet/Schering-Plough Animal Health and Zoetis, formerly Pfizer Animal Health. In 2012, a second nationwide survey was conducted, sponsored by Kentucky Equine Research, Merck Animal Health, and Zoetis. The AHP 2015 Equine Industry Survey is being sponsored by Zoetis, a company made up of people who are supporters of the horse industry because of their love of the horse, not just because it’s their business.
The initial survey collected a total of 11,171 usable responses; the second survey yielded 10,539 usable responses. AHP will strive to exceed these numbers with its 2015 survey.
Those eligible to participate in the survey are men and women, 18 years of age and older, who currently own or manage at least one horse and live in the United States. This study is anonymous; this means that no one – not even members of the research team – will be able to associate information that is given with respondents. When the survey results are tallied, only aggregated results will be presented.
AHP members who have publications, websites, social media outlets, and professional organizations in the equine industry will promote the survey to their communities of horse owners. The survey sponsor and AHP members who participate in promoting the survey will receive complete results of the 2015 survey to release through their own channels up to 60 days prior to release of the survey results to the general equine industry.
All AHP members will also receive a complete set of these results prior to the general public. The general equine industry may request a copy of this new information by contacting the AHP office at email@example.com after September 15, 2015. Data will be available online atwww.americanhorsepubs.org at that time.
Please share this link with every horse-owning group and individual horse owner.
The survey closes April 1, 2015.